Hallelujah You can teach an old dog new tricks
Happy New Year, one and all. On New Years eve, just before the witching hour, I downloaded my first song. Previous to this momentous moment, I had stuck to the old ways, in other words, buying...
View ArticleDirect Disasters
I have always believed in the direct approach, and that public relations face to face is one of the most powerful tools DM in building a brand. For a football club, desperate to sell merchandise as...
View ArticleThinking outside the (Mail)box
Quite a hullabaloo about our Postal Service, isn’t there? Mandy wants to sell bits off to fund a huge pension gap, and maintain current service levels, and the Tories support him…unlike a sizeable...
View ArticleThis industry cannot help shooting itself in the foot
Good grief, when are we ever going to learn? Your starter for ten, why is the direct marketing industry hated by the consumer? Because we have allowed their data to be treated with disdain and...
View ArticleList Broking in the News
Since the kerfuffle about the mobile telephone directory, list broking is in the news. In the Daily Mail, the term is used with obvious distaste, as if the lists of numbers supplied to the company...
View ArticleTechnology is the Fox that will kill the Golden Goose
All industries evolve. Things change, develop, improve. Direct Marketing is no different to any other sector, and the major change of the last ten years has been the growth of information technology....
View ArticleData Virgins
Two recent news items have got me thinking this week. Firstly, the collapse of the infamous mobile telephone directory, using bought in data, and secondly the ASA rapping Virgin Media over the fingers...
View ArticleBrokers Done to a T
Shock, horror…someone has been selling mobile contract data, allegedly owned by T Mobile, onto other network providers. Brokers, those despicable middle-men working in the dark shadows of the marketing...
View ArticleThe Future of Direct Marketing
First of all, many compliments of the season to everyone out there in Brand Republic land. I have been a bit quiet on the blogging front, but my New Year resolution is to get back into the habit. It is...
View ArticleWhy are consumers so scared of the direct approach?
I’ve been working on a direct sales project recently. A fascinating, eye-opening experience. Direct, either in sales or marketing, means talking directly to potential customers, and it scares the hell...
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